Froyo Shop Debuts Second Food Truck at Madison Village Christmas Parade to Meet Rising Demand
MADISON VILLAGE, OH — Crowds attending the Madison Village Christmas Parade were the first to witness the debut of Froyo Shop’s newest food truck on Saturday, marking a significant expansion for the local frozen dessert business. The truck, decorated in holiday decor and the company’s signature branding, drew attention as it made its first public appearance, signaling the company’s response to community demand and event growth over the past year.
Froyo Shop, known for its frozen yogurt and refreshing boba teas, initially operated with just one food truck, attending markets, festivals, school events, and private celebrations throughout Lake County and surrounding areas. According to the owners, the volume of booking requests quickly exceeded available capacity. “We found ourselves turning down events because we were fully booked for months,” the team stated. “This second truck allows us to serve more customers and show up for our community the way we’ve always aimed to.”
The newly launched truck features expanded equipment designed to increase production and service speed, including upgraded yogurt machines and a dedicated beverage station for high-demand items like boba teas and novelty items. The owners report that the parade was chosen as the official public reveal due to its visibility and significance within the community. Candy Canes were provided along the parade route, generating what staff described as positive feedback from attendees.
Saturday’s parade debut also served as a symbolic milestone for Froyo Shop’s evolution from a small startup to a recognizable name in the region’s mobile food scene. Community members lining the street recognized the brand and called out their favorite flavors, some sharing that Froyo Shop had previously served at their weddings, corporate events, and school fundraisers. “Moments like this remind us why we grew,” the owners said. “It’s about accessibility and making sure families don’t have to wait months just to enjoy something special.”
With two trucks now in operation, Froyo Shop plans to expand its booking availability in 2025, with goals to attend more festivals, provide additional fundraising opportunities, and build partnerships with local organizations. The team confirmed that new seasonal menu items and additional event services are also in development. For booking inquiries and upcoming appearances, Froyo Shop directs customers to its website and social media channels, noting that the second truck is already scheduling events for the new year.
